My Jeans

is a video mashup that pairs two seemingly unrelated sources: a factory-made documentary on how jeans are produced—specifically by Mexican laborers—and the 2010 music video My Jeans by Jenna Rose featuring Baby Triggy, produced by ARK Music Factory, the producer of Rebecca Black’s “Friday”

By layering the slick, tween-pop fantasy of denim-driven popularity over footage of industrial labor, the piece draws attention to the global disconnect between production and consumption. It asks what it means for one person’s identity to be shaped by a product made by another person’s hands, often under conditions of invisibility and exploitation.

The original My Jeans video became a pop culture artifact, both mocked and celebrated for its over-the-top lyrics. This work uses irony and juxtaposition to explore labor, desire, identity, and the absurdities of capitalist storytelling.